TERMS OF USE

TERMS AND CONDITIONS OF USE

Edwardian Hotels London., and its subsidiaries and affiliates, collect information about users over time and across different websites, mobile applications, and other services. We also authorize third parties to collect information this way. To do this, we use several common tracking tools. Our vendors and other third parties may also use these tools. These may include browser cookies. We may also use web beacons, flash cookies, and similar technologies.  

Our use of Cookies  

Cookies and similar technologies are very small text documents or pieces of code, which often include an anonymous unique identifier.  Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. By continuing to browse the site, you are acknowledging our use of cookies.  

WHAT DO WE DO WITH COOKIES?  

Essential Cookies  
We use cookies where they are essential for the operation of the Website, for example, to remember that you are signed in to the Website.  

Session Cookies  
We use cookies to allow the Website to uniquely identify your browsing session on our Website, which allows us to coordinate this information with data from our Website server.  

Analytics Cookies  
We use “analytics” cookies.  These, along with other information, allow us to calculate the aggregate number of people using the Website and which features of our Website are most popular.  We use this information to improve the Website.  We do not generally store any information that you provide to us in a cookie.  

Analytic Services 

We also use analytic services to help us understand how effective our content is, what interests our users have, and to improve how this website works.  In addition, we use web beacons or tracking pixels to count visitor number and performance cookies to track how many individual users access this website and how often.  

Marketing cookies  
Marketing cookies are used to track visitors across websites.  The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.  

Targeting cookies  
These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.    

Managing cookies :  
You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site and you will not be able to purchase any products.  

SURCHARGES
Please note a discretionary service charge of 2.5% per night will be added to your final bill, payable at the hotel.

SUBSCRIPTION TO OUR NEWSLETTERS
1. Newsletters and marketing communications

If you have explicitly consented to receive our newsletters or marketing communications, including in relation to I Prefer Loyalty membership number, we may, from time to time, contact you with information about our services and latest offers and process your Personal Data for this purpose. If you no longer want to receive our newsletters or marketing communications, please let us know by sending us an email at privacy@edwardian.com.

You can also unsubscribe from our marketing emails by clicking on the unsubscribe link in the emails sent to you. For I Prefer Loyalty membership number, you may also unsubscribe by updating your profile.
Processed data categories: Address, Date of birth, Email address, First name / Last name, Gender, Hobbies and interests, Telephone number, Hotel stay history, Country of residence
Source of data: Directly from you when subscribing to our newsletter or later when completing your account Ground for processing Ad hoc consent obtained during the subscription to our newsletter
Recipients of data: • Other Edwardian Hotels London entities involved • IT service providers • Email communications service provider • Providers of targeted advertisements 

2. Newsletters and marketing communications analytics

In the context of our newsletters and marketing communications, we may also process and collect your Personal Data, and notably whether you have opened and interacted with one of our communications, for analytical purposes in order to measure the click-through rate and improve the content of our newsletters and marketing communications. We may use any data you provide to us for analytical purposes to optimize your experience, enhance our marketing, business and operational efficiency, create segments of our customers based on their Personal Data and tailor our offers and promotions to your preferences and consumption habits. 
Processed data categories: mail address, Email clicking behavior, Email opening behavior, First name / Last name,  I Prefer Loyalty membership number.
Source of data: From our email analytics service provider Ground for processing It is in Edwardian Hotels’ London legitimate interest as a business to understand the click-through rate of its emails in order to determine whether improvements are needed. In this context,  Edwardian Hotels London's  business interests prevail over yours.

Recipients of data: • Other Edwardian Hotels London entities involved • IT service providers • Email analytics service provider • Providers of targeted advertisements 

MEETINGS AND EVENTS
1. Meetings and events organization and feedback

If you wish to organize a meeting or event in one of our hotels or if you would like more information on this possibility, you can reach out to us by filling in the Request a Proposal form or dedicated contact form on our website(s), by directly contacting the hotel of your choice or by contacting us by other means. The Personal Data collected will be processed for the purposes of fulfilling your request to organize a meeting or event. We may also send you meeting satisfaction surveys after your meeting or event to enable us to measure the performance of our hotels as meeting venues. Processed data categories Address, Date of meeting or event, Email address, First name / Last name, Profession and employment,  I Prefer Loyalty membership number, Telephone number Source of data Directly from you through • the online Request a Proposal form • the online contact form • a request communicated by other means Ground for processing Depending on whether you contract directly with us or on behalf of your company: • Processing is necessary to take steps at your request with a view to entering into and to perform a contract. • It is in Edwardian Hotels London legitimate interest as a business to have a lead contact person at the company organizing a meeting or event and providing feedback on that meeting or event. In this context, Edwardian Hotels’ London business interests prevail over yours. Recipients of data • The hotel of your choice • Other Edwardian Hotels London entities involved • IT service providers • Meeting satisfaction survey provider

2. Meetings and events marketing communications
If you have opted in to receive commercial communications in the context of the organization of a meeting or event, we will also process your data to contact you with information about our services and latest offers.
Processed data categories:
Address, Email address, First name / Last name, Profession and employment, Telephone number
Source of data
Directly from you through • the online Request a Proposal form • the online contact form • a request communicated by other means Ground for processing Ad hoc consent obtained through • the Request a Proposal form online • the contact form
Recipients of data:
• Other Edwardian Hotels London entities involved • IT service providers • Email communications service provider  • Providers of targeted advertisements 

3. Meetings and events marketing communications analytics

In the context of our marketing communications concerning meetings and events, we may also process and collect your Personal Data, and notably whether you have opened and interacted with one of our communications, for analytical purposes in order to measure the click-through rate and improve the content of our marketing communications. Processed data categories Email address, Email clicking behavior, Email opening behavior, First name / Last name, Profession and employment, I Prefer Loyalty membership number. Source of data From our email analytics service provider Ground for processing It is in Edwardian Hotels’ London legitimate interest as a business to understand the click-through rate of its emails in order to determine whether improvements are needed. In this context, Edwardian Hotels’ London business interests prevail over yours. Recipients of data • Other Edwardian Hotels London entities involved • IT service providers • Email analytics service provider Analytics We may use any data you provide to us for analytical purposes to optimize your experience, enhance our marketing, business and operational efficiency, create segments of our customers based on their Personal Data and tailor our offers and promotions to your preferences and consumption habits. In the context of such analytics, we analyze and may combine different data we hold about our guests, including (i) responses to guest satisfaction surveys; (ii) communications guests have with us; (iii) click-through rates for our marketing communications; (iv)our guests’ behavior on our websites; (v) bookings; and (vi) any information we receive via our I Prefer Loyalty Program. Please see also our dedicated sections on Meeting and Events Marketing Communications Analytics and Newsletter and Marketing Communications Analytics. Processed data categories Hotel stay details, Address, Bookings (hotel, restaurant, event, theatre, etc.), Date of arrival and departure, Title, First name / Last name, First name / Last name of adult co-guest(s), Email address, Telephone number, Payment card type, number and expiration date, I Prefer Loyalty membership number, redemption history Source of data • Directly from you when signing up to I Prefer Loyalty or claiming or redeeming I Prefer points • Directly from you through the online booking form • Through the online booking channel you used to make the booking • From your travel agent • From our call center • From our email analytics provider • Directly from you when making your additional service/facility request with the hotel front desk or the concierge Ground for processing It is in Edwardian Hotels’ London legitimate interest as a business to understand its guests’ preferences and consumption habits. In this context, Edwardian Hotels’ London business interests prevail over yours. Recipients of data
• Other Edwardian Hotels London entities involved
• IT service providers
• Analytics service provider
• Providers of targeted advertisements 

Analytics 
We may use any data you provide to us for analytical purposes to optimize your experience, enhance our marketing, business and operational efficiency, create segments of our customers based on their Personal Data and tailor our offers and promotions to your preferences and consumption habits. In the context of such analytics, we analyze and may combine different data we hold about our guests, including (i) responses to guest satisfaction surveys; (ii) communications guests have with us; (iii) click-through rates for our marketing communications; (iv) our guests’ behavior on our websites; (v) bookings; and (vi) any information we receive via our I Prefer Loyalty Program. Please see also our dedicated sections on Meeting and Events Marketing Communications Analytics and Newsletter and Marketing Communications Analytics.

Processed data categories
• Hotel stay details, Address, Bookings (hotel, restaurant, event, theatre, etc.), Date of arrival and departure, Title, First name / Last name, First name / Last name of adult co-guest(s), Email address, Telephone number, Payment card type, number and expiration date, I Prefer Loyalty membership number, redemption history

Source of Data
• Directly from you when signing up to I Prefer Loyalty or claiming or redeeming I Prefer Loyalty points
• Directly from you through the online booking form
• Through the online booking channel you used to make the booking
• From your travel agent
• From our call center
• From our email analytics provider
• Directly from you when making your additional service/facility request with the hotel front desk or the concierge

Ground for processing
• It is in Edwardian Hotels London's legitimate interest as a business to understand its guests’ preferences and consumption habits. In this context, Edwardian Hotels London's business interests prevail over yours.

Recipients of data
• Other Edwardian Hotels London  entities involved
• IT service providers
• Analytics service provider
• Providers of targeted advertisements